The son of a Chinese billionaire bought eight newly released iPhone 7s for his pet dog Coco the Alaskan malamute.
Wang Sicong shared photos of Coco lying down with a pile of the highly sought after phones to the dog's own Weibo social media account.
"I don't understand all the show-off posts on (social media)," the post read, "What's the point? Don't make me do it?" an iPhone 6 costs 6,988 yuan ($1,047), while the larger iPhone 7 Plus goes for 7,988 yuan ($1,197).
Sicong is the son of Wang Jianlin, who has an estimated worth of $30 billion and is known as "the nation's husband."
This isn't the first time Wang has doted on Coco in this fashion.
In 2015, he attracted widespread outrage in China after posting photos of the dog wearing two Apple Watches with luxury bands worth upwards of $37,000.
He's part of China's fu'erdai or second-generation rich -- the sons and daughters of tycoons that are best known for flaunting their decadent lifestyles.
Nicknamed "the nation's husband" for his status as China's most eligible bachelor, Wang has come under fire from state media for his outrageous displays of wealth.
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